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Xiaomi surpasses Samsung to become the leading smartphone brand in Spain

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Xiaomi, a China-based smartphone manufacturer, has dethroned South Korean giant Samsung to take the pole position in the smartphone market of Spain for the very first time in March 2021, reveals a new report from Counterpoint.

As per the report, Xiaomi accounts for 35 percent of the total smartphone market in Spain, followed by Samsung with a market share of 34 percent — just behind Xiaomi. Apple comes in third by capturing 14 percent of the market and the rest of the companies make for the remaining 18 percent.

Xiaomi surpasses Samsung to become the leading smartphone brand in Spain

The market share of Xiaomi in Spain in March 2020 was 24 percent and now it stands at 35 percent in March 2021, registering impressive growth. Even Samsung registered growth from 25 percent in March 2020 to 34 percent in March this year.

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The Counterpoint report adds that the sales of Xiaomi increased 3 percent Month-on-Month and were mainly driven by the strong performance of its budget-focused Redmi 9A and Redmi K40 series smartphones.

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Xiaomi, similar to other China-based smartphone brands, has been strategically expanding its operations to overseas markets. Companies like Xiaomi, Vivo, and OPPO are trying to fill the gap left by Huawei and Honor.

It’s noteworthy that companies like Xiaomi, OPPO, and Vivo didn’t face issues due to the shortage of chips in the market compared to other smaller manufacturers. This helped them push ahead with new devices in the market.

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Xiaomi has been aggressively gaining market share and has now become the third-largest smartphone brand globally after Samsung and Apple. Xiaomi, which now holds 14 percent of the global market share, grew its smartphone shipments by 62 percent in the first quarter of this year to reach shipments of 49 million units globally.

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