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Xiaomi Mi 11 first sale rakes in over 1.5 billion yuan in 5 minutes



Just as scheduled, Xiaomi Mi 11 officially went on sale for the first time in China at 0:00 on January 1. As the first Snapdragon 888-powered flagship product, the Mi 11 was already the center of attraction in the tech circle. The device also came with an extremely decent price tag, starting at 3999 yuan (~$612) which further beamed the searchlight on the model. As we were already expecting, the first sale turned out to be a reflection of the device’s popularity.

Xiaomi Mi 11 first sale rakes in over 1.5 billion yuan in 5 minutes

Xiaomi’s mobile phone division officially released the first sales report for the Mi 11 at 00:13, just 13 minutes after the first sales commenced. According to the details, its omnichannel sales exceeded 1.5 billion yuan in just 5 minutes. If calculated using the average price of 4,300 yuan, Xiaomi my have sold over 350,000 units of the device.

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Already, the device is listed as out of stock on Xiaomi’s official mall despite the company claiming that it is prepared well-enough to maintain stocks of the Mi 11.

As a reminder, the Mi 11 packs a 6.81-inch curved display with a hole in the top left corner of the screen and Corning Gorilla Victus protection. The screen is not only bigger than that of the Mi 10 5G but also sharper as it has a 2K (3200 x 1440) resolution. It also has a 120Hz refresh rate and a 480Hz touch sampling rate.


The phone crams a 4600mAh battery under the hood with support for 55W fast wired charging, 50W fast wireless charging, and 10W reverse wireless charging. It also supports Quick Charge 4+, Quick Charge 3+, and Power Delivery 3.0.

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Xiaomi Mi 11 first sale rakes in over 1.5 billion yuan in 5 minutes

The 5nm Snapdragon 888 chipset powers the device and is paired with 8GB or 12GB of LPDDR5 RAM and up to 256GB of UFS 3.1 high-speed storage. There is also an in-display fingerprint scanner, which Xiaomi says can also measure your heart rate in addition to unlocking your phone and authorizing payments. There are stereo speakers tuned by Harman Kardon, dual nano-SIM support, NFC, IR blaster, enhanced WiFi 6, and Bluetooth 5.2 with Qualcomm TrueWireless Stereo Plus. It runs MIUI 12 based on Android 11 out of the box.

The Xiaomi Mi 11 has three rear cameras. The main camera is a 108MP 1/1.33″ sensor with an f/1.85 aperture, a 7P lens, and a 1.6μm pixel size. There is a 13MP super wide-angle lens with a 123° field of view and the third camera is a 5MP 50mm telephoto macro camera. The front-facing camera is a 20MP sensor.

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