Vivo has become the leading 5G smartphone brand in the Asia Pacific market for the first time ever in the second quarter of this year. Interestingly, three of the top five 5G smartphone brands in the region were also from China.
According to a Strategy Analytics report, the Chinese smartphone maker leads the Asia Pacific market, with annual shipment growth of a whopping 215 percent year on year. Furthermore, the Asia Pacific 5G handset shipments have also more than doubled since the same period from last year, marking a 110 percent growth annually. Meanwhile, Xiaomi arrives second in 5G smartphone shipments in the region.
Yiwen Wu, Senior Analyst at Strategy Analytics stated that “Vivo has grown past Xiaomi, OPPO, and Apple over the course of the past year to take the top spot in 5G smartphones. Vivo has capitalized on the decline of Huawei, which in the year-ago quarter sold more than half of all 5G smartphones in the Asia Pacific region, but has virtually disappeared from the market. The combination of leading technology and affordable prices have made Vivo’s smartphones, such as its iQOO U3 5G and iQOO 7 5G, the most popular 5G devices in the region.”
Notably, other Chinese brands also saw great growth in the region during this time. Similar to Vivo and Xiaomi, Oppo arrived third in 5G smartphone shipments in the Asia Pacific market. In other words, the top three brands were Chinese while their recent handset offerings were quite successful in the market. This also marks an explosive rise in demand for 5G phones and an intensifying competition in the region.
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