Christmas is upon us and this is the season where sales are boosted beyond what it used to be. If there’s a month where sales are at its peak, then it’s December cause demand usually flies off the chart. As a business owner, how do you prepare your business for Christmas? What measures are you taking to make sure that you boost sales? How are you working toward having that Christmas feel in your business this season? Apart from the increase in order, Christmas is a season where you appreciate your customers for being loyal throughout the year.
If you take a look at this blog, I’m sure you can feel Christmas in every space. That’s the feeling your business needs. Not just the feel, you also need to be ready to meet customers’ Christmas needs and demands and I’m going to tell you how in this article.
HOW TO PREPARE YOUR BUSINESS FOR CHRISTMAS HOLIDAY
1. HAVE A CHRISTMAS FEEL
I think this should be the first step. Your business appearance needs to wear a new beautiful outlook this Christmas. You need to conform to the event at hand even if you don’t believe in it. If it’s a big firm, I will advise hiring some professionals to help decorate and give the business the desirable feel. You can handle the decorations if your business isn’t big yet. If possible, buy a small Christmas tree with beautiful blinking Christmas lights.
2. OFFER DISCOUNTS
This is a season where you thank your loyal customers for being loyal throughout the year. If you didn’t offer any discount during the recent Black Friday event, please offer discounts this Christmas. This is one of the ways to prepare your business for Christmas and also a strategy used to boost sales. At least, a 25% discount is great and will certainly put a smile on a face.
3. OFFER CHRISTMAS GIFTS
Offering a discount isn’t a substitute for this. Don’t even think in that angle. Another way to prepare your business for this Christmas is by offering gifts. It could be gift wrappers, toys for children, bracelets, Santa Claus caps, etc… Offer gifts that the business can afford. No matter how little, your customers will always feel appreciated and loved.
4. STOCK UP WITH CHRISTMAS ITEMS
Apart from the fact that this season entails making your business have a Christmas feel, and appreciating your customers through discounts and gifts. It’s also a season where you stock up your business with items that will be heavily demanded this season. If you check around, you’ll see some businesses adding extra stock like fireworks, clothes, etc. Although, it depends on the kind of business you operate. If your business is flexible enough and can welcome such stock without going out of the niche, please go ahead.
For example, a bead-making business owner can decide to make customized Christmas bracelets, necklaces, etc. A footwear maker can do the same. If you run a fashion boutique, having clothes especially for Christmas is a must. It’s called staying with the trends.
5. DOUBLE YOUR PROMOTION
You heard me right. Double up your promotion for the increase in customer database and sales. Use this Christmas holiday to acquire new loyal customers. If you can’t afford a TV or Radio advert, at least you can afford a Facebook Ad. Get a social media expert who will help expose your business to a wider audience this Christmas through sponsored Ads.
A SUCCESSFUL CHRISTMAS
A successful Christmas to an entrepreneur is when sales were like never before. Employ the tips above and you’ll business and customers will thank you for it. However, your primary aim should be thanking your customers for believing in you throughout the year. This is done through gifts and discounts. You can go the extra mile by sending mails or special Christmas greetings to all your customers, especially if you have their contact information.