Apple has been working on a Smart Car system for a few years now under Project Titan, reports about which started surfacing online again this month related to the new battery technology and the mass production.
Recently, it was reported that the Apple Car could enter the mass production phase by the end of 2024. However, it seems that the timeline has been changed. Apple analyst Ming-Chi Kuo has now stated (via 9to5Mac) that the most realistic timeline is 2028 or later and added that the market is too bullish about Apple Car.
For his claim about the delayed launch, Kuo gives three reasons — uncertainty about the timing, uncertainty about the supplier and vehicle’s specifications, and uncertainty about the competitiveness in the EV market.
For those who are unaware, the autonomous car project of Apple has been in the works since 2014 when the company started the design of its own electric car from the scratch. However, the project struggled to proceed smoothly and at one point Apple decided to just focus on the software part of the technology.
But, after the return of Doug Field returned to Apple from Tesla a couple of years back, he started overseeing the project and revamped the team. And now, it seems that the company is making significant development in this field.
Kuo also notes that while Apple has several strengths, it doesn’t always work out for the company the way they expect. To highlight this point, he gives an example of Apple HomePod, which has struggled to get market share in the smart speaker space.
It’s also noteworthy that Apple is currently catching-up with the Electric Vehicle or Smart Car field and there are several companies that are in advanced stages of technology development or have started working on the commercial car.
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