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(2021) Economic Analysis of “Sales”

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Buy one get 5 million free…..? But does that make it right? (Workbook included).

Description

THIS COURSE IS CURRENT AS AT 4th January 2021

The course includes a WORKBOOK.

Black Friday Economics looks at the Economics behind Black Friday – but also the Ethics.

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We look at:

1. Black Friday history

2. Pricing policy

3. Black Friday ‘traps’

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4. The psychology behind deals

5. Violence

6. Retailers’ strategies

7. Guilt

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8. Behavioral Economics

8. Alternatives

Very current.

The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon – what you learn here, what you consider – and any discussions you take part in, may just influence your behaviour…

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What will YOU be doing on Black Friday/Cyber Monday/ Green Monday?

What you’ll learn

  • Black Friday – who gains?
  • Black Friday – who loses?
  • Types of pricing policy
  • The psychology behind Black Friday
  • Alternatives to Black Friday
  • Retailers strategies

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Requirements

  • None
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